SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with an acquainted pattern: gain gradually, conserve strongly, get a home, and plan for retirement. However Gen Z is coming close to money with a fresh viewpoint. Rather than focusing only on long-term build-up, this generation is focusing on equilibrium, hea

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